Cultural formats, participatory events, original festivals, through Agenzia Traccia, Gaetano Lanza approached entertainment as a creative and relational act, transforming spaces and occasions into shared experiences. Agenzia Traccia operated as an incubator for original formats that blended culture, connection, and forward-thinking ideas.
Zelig Lab Bologna
The official talent lab of the hit Italian TV show Zelig, curated and hosted by Gaetano Lanza. For eight seasons, it became a platform for new voices in Italian comedy, with sold-out shows and national resonance.
Mille Miglia – Ferrara Leg
For the world-famous vintage car race, Gaetano Lanza created an immersive hospitality village for drivers and guests — a space of music, tastings, elegance, and storytelling, blending vintage charm with contemporary hosting.
Unitalsi for Children – Roma
A large-scale family event in Rome’s Piazza del Popolo, featuring aerial acrobats SONICS. A spectacular evening of art, emotion and solidarity, designed to delight and inspire audiences of all ages.
Pescara International Buskers Festival 2007
Two days of art, music, and magic in the streets of the city center, featuring artists from all over the world and over 30,000 spectators in an explosion of creativity, emotion, and freedom.
Waiting for MAMbo – Terrazza G.A.M.
A cultural happening that reimagined the terrace of Bologna’s Gallery of Modern Art as a creative space merging visual art, electronic music, and nightlife — anticipating the launch of the MAMbo Museum.
Summer Festival – McArthurGlen
Open-air comedy for summer evenings: a touring festival hosted at McArthurGlen Designer Outlets in Rome and Noventa di Piave, where top Zelig comedians brought live humour to shopping squares.
Premio Verdi – Bologna
A national award for emerging comedians, created to bring culture and beauty back to Piazza Verdi. A participatory project where laughter met urban regeneration.
Festival Très Courts – Bologna & Ferrara
An international showcase dedicated to films under 4 minutes, curated by Gaetano Lanza in collaboration with the Cineteca di Bologna. Two editions, both immersive experiences of cinema and conviviality.
Bolognetti Club – Bologna
An urban regeneration project that turned a critical site into a vibrant public square. Over two seasons and 130+ events, a whole community rediscovered the joy of gathering together.