Three complementary businesses, one shared vision.
We aim to create value for hospitality businesses through innovative wine infotainment technology and to build a network of passionate entrepreneurs who share our vision, our values and our ambition to develop the Experiential Wine Boutique network.
Culture, technology, passion, entrepreneurship and results are the principles behind the paradigm that guides the Botlé Group.
Botlé franchising
Botlé Franchising is led by a team with diverse and complementary expertise. Alongside CEO Gaetano Lanza is Cecilia Pedroni, partner and Head of Strategic Marketing for the entire Group. Creative & Communication Director at HappyMinds, she is a consultant, trainer and strategist with extensive experience in brand building and positioning, omnichannel communication, tourism and destination marketing.
Paola Balboni heads the Group’s administrative department. An accounting professional, she has gained solid experience in major logistics and transport companies and now works independently with accounting firms, bringing established expertise in administrative and financial management.
Building great businesses requires more than a strong project and an effective model: it requires talented people who can turn vision into decisions, methods and results. Botlé Franchising has built its team around this conviction.
Why Botlé® Is a Different Kind of Franchise
Experience Before Product
Customers do more than simply buy: they taste, discover, participate and make more informed choices.
Technology at the Service of People
Rewine® supports the team, enriches the way wine is presented and turns every tasting into an opportunity for learning and connection.
A Strong Identity, Shaped by the Local Area
The format is structured and replicable, while still leaving room for local character, the local audience and the entrepreneur’s own personality.
A Solid and Scalable Model
A lean business designed to grow without compromising quality, brand recognition or the central role of the customer experience.
Bottega Botlé®
The first Bottega Botlé® opened in the centre of Bologna, on Via Marsala, as a place dedicated to a new way of experiencing wine in the city.
Each guest can choose from self-guided tastings, guided experiences, Interactive Learning with Rewine®, Blind Tasting, food pairings and immersive Virtual Reality tours. Different experiences designed to make wine more accessible, engaging and closer to each person’s tastes and sensibilities.
The selection brings together Italian wines and outstanding local food specialties, enhanced through tasting, storytelling and conversation with the specialists in the Bottega.
The Bologna location is the network’s operational model: the place where the format took shape, was validated by the public and continues to evolve through new experiences and service concepts that will become part of the shared know-how of future Bottega Botlé® locations.
Rewine®
Rewine® was born in the field, during the development of the Bottega Botlé® project in Bologna, to meet a practical need: helping people understand wine more easily and turning every tasting into an opportunity to learn.
The platform integrates into hospitality and learning experiences, guides guests in seven languages and allows businesses to better understand their tastes, preferences and interests, while maintaining the relationship even after the visit. Today, several Italian wineries are introducing Rewine® into their tasting experiences, recognising its value as a tool that brings together content, engagement and customer insight.
A technology designed not to replace human interaction, but to extend it and provide new tools to strengthen it.