My story
While still studying Physics at the University of Bologna, Gaetano Lanza chose the entrepreneurial path at the age of twenty-two.
Passionate about communication, psychology and human behaviour, from 2006 he began complementing his hands-on business experience with a structured course of study, first as a student and later as a lecturer. This gradually transformed the way he observed people, designed experiences and led companies.
Over more than thirty years, study and entrepreneurial practice have come together in a personal approach in which business culture, understanding people, innovation and results must work in synergy.
Restaurants
Entertainment
Training
Wine tourism
innovation
From Osteria Marsalino to Gessetto: Bologna venues that brought together flavour, connection, and identity.
From Zelig Lab to Mille Miglia: cultural formats and shows that left their mark.
With the Ristoo Method and Intelligenza Manageriale, training becomes transformation.
Bottega Botlé, a scalable food and wine franchise, and Rewine, the first wine infotainment project.
Restaurants
From Osteria Marsalino to Gessetto: Bologna venues that brought together flavour, connection, and identity.
Entertainment
From Zelig Lab to Mille Miglia: cultural formats and shows that left their mark.
Training
With the Ristoo Method and Intelligenza Manageriale, training becomes transformation.
Urban Wine Tourism
Botlé®, the “Experiential Boutiques” franchise, and Rewine®, the first wine infotainmento
The Venues
From my first osteria in 1998 to today, I’ve opened places where people can feel welcomed, heard, and at home.
Discover the projects that embody my idea of hospitality.
Events & Entertainment
Every event I’ve curated with Agenzia Traccia was designed to leave a mark—connecting people, ideas, and emotions.
Explore the projects I’ve conceived and produced over the years.
“Behind every great idea lies a group of people, experiences, and skills that make it possible.”
Metodo Formativo
The RISTOO Method
Happy Restaurateurs
“For me, being an entrepreneur means turning an idea into a place where people feel good.”
Metodo RISTOO® was born from Gaetano Lanza’s experience in the restaurant industry and training, based on a clear conviction: business growth begins with the personal growth of the entrepreneur and the people who work alongside them.
A practical method that brings together business culture, organisation and communication and that, through a learning platform, has supported numerous entrepreneurs and hospitality professionals over the years. It will soon also become a book.
Training for Entrepreneurs and Startups
Intelligenza Manageriale® is the training project created by Francesco Conti, in which Gaetano Lanza was a partner and where he continues to work today as a lecturer.
In his courses, Gaetano brings together personal growth and business culture, focusing on how thoughts, behaviours and inner dialogue influence an entrepreneur’s decisions.
In the Business Labs, the search for the “business self” is combined with the pragmatism of numbers: from the “why” to the concept, through to the development of practical and actionable plans.
Media
Writing an article, preparing an interview,
or looking for official resources? You’re in the right place.
Here you’ll find everything you need to tell the story of Gaetano Lanza and the world of Botlé at its best:
media kit, background texts, press folder, and contacts for media relations.
Contact me
I don’t have all the answers, but I know how to ask the right questions, and that’s where real work begins. If you’re looking for a real exchange, let’s start a conversation.
"*" indicates required fields