Cultural formats, participatory events, original festivals, through Agenzia Traccia, Gaetano Lanza approached entertainment as a creative and relational act, transforming spaces and occasions into shared experiences. Agenzia Traccia operated as an incubator for original formats that blended culture, connection, and forward-thinking ideas.
Zelig Lab Bologna
The official talent lab of the hit Italian TV show Zelig, curated and hosted by Gaetano Lanza. For eight seasons, it became a platform for new voices in Italian comedy, with sold-out shows and national resonance.
Mille Miglia – Ferrara Leg
For the world-famous vintage car race, Gaetano Lanza created an immersive hospitality village for drivers and guests — a space of music, tastings, elegance, and storytelling, blending vintage charm with contemporary hosting.
Unitalsi for Children – Roma
A large-scale family event in Rome’s Piazza del Popolo, featuring aerial acrobats SONICS. A spectacular evening of art, emotion and solidarity, designed to delight and inspire audiences of all ages.
Waiting for MAMbo – Terrazza G.A.M.
A cultural happening that reimagined the terrace of Bologna’s Gallery of Modern Art as a creative space merging visual art, electronic music, and nightlife — anticipating the launch of the MAMbo Museum.
Summer Festival – McArthurGlen
Open-air comedy for summer evenings: a touring festival hosted at McArthurGlen Designer Outlets in Rome and Noventa di Piave, where top Zelig comedians brought live humour to shopping squares.
Premio Verdi – Bologna
A national award for emerging comedians, created to bring culture and beauty back to Piazza Verdi. A participatory project where laughter met urban regeneration.
Festival Très Courts – Bologna & Ferrara
An international showcase dedicated to films under 4 minutes, curated by Gaetano Lanza in collaboration with the Cineteca di Bologna. Two editions, both immersive experiences of cinema and conviviality.
Bolognetti Club – Bologna
An urban regeneration project that turned a critical site into a vibrant public square. Over two seasons and 130+ events, a whole community rediscovered the joy of gathering together.
