My story
While still a Physics student at the University of Bologna, Gaetano chose to follow his own entrepreneurial path, driven by the desire to create places and projects that spark genuine connection and shared new experiences.
From hospitality to event production, from mentoring entrepreneurs to launching his latest innovative ventures in food and wine tourism, every step of his journey reflects a vision that is both consistent and constantly evolving.
A journey that began at the age of twenty-two and has been built, step by step, with the aim of bringing together creativity, innovation and shared value.
Every project is an expression of a simple yet powerful idea: to offer people experiences that leave a mark, and help them feel part of a community that grows and transforms over time.
Restaurants
Entertainment
Training
Wine tourism
innovation
From Osteria Marsalino to Gessetto: Bologna venues that brought together flavour, connection, and identity.
From Zelig Lab to Mille Miglia: cultural formats and shows that left their mark.
With the Ristoo Method and Intelligenza Manageriale, training becomes transformation.
Bottega Botlé, a scalable food and wine franchise, and Rewine, the first wine infotainment project.
Restaurants
From Osteria Marsalino to Gessetto: Bologna venues that brought together flavour, connection, and identity.
Entertainment
From Zelig Lab to Mille Miglia: cultural formats and shows that left their mark.
Training
With the Ristoo Method and Intelligenza Manageriale, training becomes transformation.
Wine tourism innovation
Bottega Botlé, a scalable food and wine franchise, and Rewine, the first wine infotainment project.
The Venues
From my first osteria in 1998 to today, I’ve opened places where people can feel welcomed, heard, and at home.
Discover the projects that embody my idea of hospitality.
Events & Entertainment
Every event I’ve curated with Agenzia Traccia was designed to leave a mark—connecting people, ideas, and emotions.
Explore the projects I’ve conceived and produced over the years.
“Behind every great idea lies a group of people, experiences, and skills that make it possible.”
Metodo Formativo
The RISTOO Method
Happy Restaurateurs
“For me, being an entrepreneur means turning an idea into a place where people feel good.”
This is the training model designed to guide and support every entrepreneur who enters the Botlé world.
Grounded in experience, thoughtful hospitality, and structured service management, RISTOO is a solid and engaging method created to build a network of capable, motivated professionals aligned with the values of the group.
A Method for Entrepreneurs
and Startups
An entrepreneurial journey that began at twenty-two, shaped by experience in hospitality, events, training and innovation.
Each chapter tells a story and reveals a vision: to create places and tools where people can live authentic experiences, grow, and feel part of something meaningful.
Media
Writing an article, preparing an interview,
or looking for official resources? You’re in the right place.
Here you’ll find everything you need to tell the story of Gaetano Lanza and the world of Botlé at its best:
media kit, background texts, press folder, and contacts for media relations.
Contact me
I don’t have all the answers, but I know how to ask the right questions, and that’s where real work begins. If you’re looking for a real exchange, let’s start a conversation.
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