Three complementary entities, united by a shared vision: to create authentic food and wine experiences, where innovation and human warmth come together — putting people, not just products, at the centre.
Botlé franchising
Experience before product. People before brand. That’s the vision behind Botlé Franchising, a project created to replicate the spirit of the first Bottega Botlé, opened in the heart of Bologna.
Botlé Franchising was born to rethink the rules of food and wine retail, moving away from pushy marketing, glossy packaging, and decisions driven by the name on the label. In every Bottega, customers don’t simply buy what they’ve seen online: they taste, listen, discover, and choose with awareness.
At its core is a simple yet powerful belief: knowledge begins with experience. That’s why every Bottega Botlé combines high-quality products, the presence of a knowledgeable expert, and the innovative REWINE® system — the first wine infotainment platform that blends technology and tradition to turn every tasting into a unique experience.
Opening a Bottega Botlé means joining a well-structured, long-term model, one that still leaves space for the personality and vision of the person leading it. Each shop is part of a larger network, but retains its own identity — shaped by its location, its community, and the entrepreneur behind it. It’s a fully experiential model, where technology enhances human interaction, replicable without losing authenticity, and designed to grow sustainably with people, not products, at the heart of it all.
What makes this franchising model different:
100% Customer Experience
This isn’t just a shop, it’s a place where customers taste, explore, discover and choose.
Technology that supports people
REWINE® doesn’t replace people, it enhances storytelling, elevates service, and makes each tasting more engaging.
A strong, flexible identity
The format is solid and structured, yet allows space for local personality — shaped by the territory, the audience, and the person running it.
Scalable and sustainable
A lean, ready-to-grow model built around a culture of wine that truly centres people, not just the product.
Bottega Botlé
The first Bottega Botlé opened on Via Marsala 13/c, right in the heart of Bologna’s historic centre, just a few steps from Piazza Maggiore.
A location chosen not by chance, but by vocation: Bologna is the city of osterie, of conversation, of sharing stories over a glass of wine.
Bottega Botlé is far more than a shop. It’s the city’s first experiential tasting space, a place where you taste before you buy, where flavour truly guides the decision, and where every product makes sense because you experience it before taking it home.
Thanks to REWINE® technology and the in-store tasting dispensers, visitors can explore a carefully curated wine selection, guided by storytelling and the presence of expert staff.
Alongside the wines, the heart of the project, you’ll find top-quality local delicacies: from balsamic vinegar to preserved vegetables, Bologna’s traditional friggione, and many other regional specialities.
Rewine
In the world of wine tourism and food & wine retail, most digital tools are designed to draw customers in. REWINE® was born with a different ambition: not just to attract people to wineries or to Bottega Botlé, but to invite them to stay — to slow down and savour the experience deeply. Not to push them to buy more, but to give them space to enjoy every moment.
REWINE® turns every tasting into a journey of discovery, play and connection, using personalised content, interactive storytelling and tailored suggestions to help people explore their taste, learn through play, and feel part of a bigger story.
Because REWINE® isn’t just technology, it’s narrative, interaction, and participation. It’s a system designed not to speed up decisions, but to help people understand, remember, and truly connect with wine, and with those who present it.
Because wine isn’t just something you buy, it’s something you live.