Summer Festival – McArthurGlen Designer Outlets (Noventa di Piave & Roma)

Bringing top-tier comedy into the heart of a shopping destination was the challenge successfully met by Gaetano Lanza, who conceived and curated, in collaboration with 2Night, a series of live shows hosted at the prestigious McArthurGlen Designer Outlets in Noventa di Piave (near Venice) and Rome.

The project turned summer evenings into highly anticipated events, blending entertainment with popular culture in an elegant, dynamic setting. At its core was a line-up of some of Italy’s best-known comedians, many of them long-time stars of Italian TV Show Zelig, including Gabriele Cirilli, Paolo Migone, Sergio Sgrilli, Giorgio Verduci, Andrea Vasumi, and many other leading performers.

The initiative engaged a wide and varied audience, offering brilliant performances and light-hearted moments in an unconventional yet perfectly functional setting – seamlessly merging the shopping experience with the thrill of live entertainment.

A successful example of contemporary entertainment, designed to enhance commercial spaces through a universal language: humour.